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99 Skills of 21st Century Market Place : Week 17

Updated: Jun 21, 2023

Welcome to Week 17 of the 99 Skills of 21st Century Market Place! This week, we will be diving into three crucial Executive Functioning Skills: Cognitive Flexibility, Inhibition, and Working Memory. These skills play a vital role in our ability to navigate complex tasks, make decisions, and adapt to new situations effectively. This week, we will explore strategies, techniques, and exercises to develop and enhance these executive functioning skills. By honing cognitive flexibility, inhibition, and working memory, we can sharpen our cognitive agility, improve our decision-making abilities, and optimize our overall cognitive performance.

49. Cognitive Flexibility

A Quote:

“Design thinking is about cognitive flexibility, the ability to adapt the process to the challenges.” ~ Idris Mootee

A Definition: Cognitive flexibility refers to the ability to shift your thinking, adapt to new situations, and consider multiple perspectives. It involves being able to change your thoughts, strategies, and approaches when faced with different circumstances.

An Example:

Meet Alex, a marketing strategist working for a leading advertising agency. One day, a major client unexpectedly shifted their campaign direction just days before the scheduled launch. The client wanted a completely different messaging approach to target a new audience segment. This sudden change posed a significant challenge for Alex and his team. However, Alex's strong cognitive flexibility skills allowed him to adapt quickly to the situation. Instead of resisting or becoming overwhelmed, he embraced the change as an opportunity to showcase his versatility and problem-solving abilities.

Alex engaged in active listening and open communication with the client, seeking a deeper understanding of their new target audience and objectives. He then facilitated brainstorming sessions with his team, encouraging them to explore fresh ideas and perspectives. They collaboratively developed a revised marketing strategy that aligned with the client's new requirements. Throughout the process, Alex demonstrated his cognitive flexibility by shifting his mindset and adapting his thinking to accommodate the client's changing needs. He effectively synthesized different sources of information, integrated new insights, and incorporated creative solutions into the revised campaign.

The outcome was a resounding success. The client appreciated Alex's ability to pivot quickly and deliver a tailored marketing campaign that resonated with their target audience. The project showcased not only Alex's cognitive flexibility but also his capacity to thrive in ambiguous and dynamic situations. Alex's story exemplifies the power of cognitive flexibility in the professional world. It emphasizes the importance of being adaptable, open-minded, and willing to embrace change. By cultivating cognitive flexibility, individuals can navigate unexpected twists and turns, overcome challenges, and drive innovative solutions in their respective fields.

A Checklist:

  1. Embrace curiosity and a growth mindset to foster openness to new ideas.

  2. Challenge your assumptions and beliefs by seeking out diverse perspectives and opinions.

  3. Engage in activities that require you to think outside the box, such as puzzles, brain games, or creative hobbies.

  4. Practice reframing situations to see them from different angles and identify alternative solutions.

  5. Seek out new experiences and step out of your comfort zone to broaden your mental horizons.

  6. Cultivate resilience and learn from failures or setbacks, using them as opportunities for growth.

  7. Foster a learning mindset by continuously seeking knowledge and embracing lifelong learning.

50. Inhibition

A Quote:

“It all begins and ends in your mind. What you give power to has power over you, if you allow it.” ~ Leon Brown

A Definition: Inhibition refers to the ability to control your impulses, filter distractions, and maintain focus on relevant tasks. It involves managing your behavior, thoughts, and emotions to achieve desired outcomes.

An Example:

Warren Buffett, one of the most successful investors and businessmen in the world. Throughout his career, Buffett has demonstrated exceptional inhibition skills, particularly in the realm of investment decision-making. Buffett is known for his disciplined approach to investing, where he carefully analyzes investment opportunities and exercises self-control when making decisions. Despite the constant fluctuations and volatility of the stock market, Buffett resists the temptation to make impulsive trades or chase short-term gains.

During periods of market euphoria or panic, when many investors give in to fear or greed, Buffett remains calm and rational. He has the ability to filter out noise and focus on the long-term prospects of companies he invests in. This inhibition allows him to stay true to his investment principles and avoid making hasty decisions driven by emotional impulses.

Buffett's inhibition skills also manifest in his ability to say "no" to numerous investment opportunities that don't align with his investment criteria. He exercises restraint and chooses to invest only in businesses he thoroughly understands and believes in, rather than succumbing to the pressure of market trends or popular hype. By consistently applying inhibition skills, Warren Buffett has built a remarkable track record of successful investments and created substantial wealth over the years. His disciplined approach, ability to control impulses, and steadfast adherence to his investment philosophy have made him an iconic figure in the world of finance.

This example highlights how effective inhibition skills can be instrumental in achieving success in various domains, including investment, decision-making, and maintaining a focused and disciplined approach to reaching goals.

A Checklist:

  1. Practice self-awareness and identify triggers that may lead to impulsive behaviors.

  2. Implement strategies to manage distractions, such as turning off notifications or creating a dedicated work environment.

  3. Develop effective time management techniques to prioritize tasks and allocate your attention accordingly.

  4. Cultivate mindfulness and meditation practices to enhance your ability to stay present and centered.

  5. Utilize self-regulation techniques, such as deep breathing or visualization, to manage stress and maintain composure.

  6. Set clear goals and break them down into actionable steps to stay focused and motivated.

  7. Seek support from accountability partners or mentors who can help keep you on track.

  8. Practice delayed gratification by resisting immediate temptations in favor of long-term rewards.

51. Working Memory

A Quote:

A Definition: Working memory refers to the cognitive system responsible for temporarily holding and manipulating information in your mind for short-term use. It involves the ability to remember and mentally work with relevant information while completing tasks.

An Example:

Nelson Dellis, a four-time USA Memory Champion. Dellis is renowned for his extraordinary working memory skills, which he has honed through dedicated training and practice. Working memory refers to the ability to hold and manipulate information in the mind over short periods. In memory competitions, participants are challenged to memorize and recall large amounts of information within a limited time frame. Dellis has demonstrated exceptional working memory abilities by memorizing and reciting long sequences of numbers, decks of playing cards, and even random words or names.

Through specialized techniques and strategies, Dellis has trained his working memory to operate at an exceptional level. He uses mnemonic techniques, visualization, and chunking methods to encode information effectively and retrieve it with precision. Dellis's remarkable working memory skills have not only led him to win multiple memory championships but also transformed his everyday life. He can effortlessly remember people's names, recall important details, and quickly learn new subjects. These skills have proven invaluable in his academic pursuits, professional endeavours, and personal interactions.

The example of Nelson Dellis illustrates the significance of working memory skills in enhancing cognitive performance, information retention, and learning capabilities. It highlights how training and improving working memory can have a profound impact on various aspects of life, from academic achievements to professional success.

A Checklist:

  1. Improve your focus and attention through techniques like chunking information or using visual aids.

  2. Practice active reading and note-taking to enhance information retention.

  3. Engage in memory-enhancing exercises, such as mnemonic techniques or memory games.

  4. Create mental associations or visualizations to connect new information with existing knowledge.

  5. Break complex tasks into smaller, manageable steps to reduce cognitive load and enhance working memory.

  6. Utilize external memory aids, such as calendars, reminders, or digital tools, to offload mental storage.

  7. Adopt effective learning strategies, such as spaced repetition or active recall, to reinforce memory retention.

  8. Engage in activities that challenge your working memory, such as puzzles, crosswords, or brain training apps.

Come & Collaborate

Thank you for joining us on this journey through 99 skills at the 21st-century workplace. We believe that the key to success is continuous learning, so we encourage you to keep seeking out new knowledge and skills.

To help you on your path, we are offering a special #DISCovery Session for our readers. This one-on-one coaching session will help you identify your strengths, set career goals, and progress to a personalized plan for success. To book your session, go to at and use the code "99SKILLS" for a special discount.

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