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99 Skills of 21st Century Market Place : Week 7

Welcome to week 7 of our 99 skills series! This continues to explore the essential skills that can help professionals excel in their careers. Our attention is on another three critical skills that are essential for any business leader or manager: forecasting, analytical reasoning, and delegation. These skills play a crucial role in helping businesses achieve their goals, make informed decisions, and navigate the challenges of today's rapidly changing business landscape. In this blog post, we will delve into each of these skills, highlighting their importance and providing practical tips for developing and honing these skills to become a more effective and successful leader. So, let's get started!

Forecasting :

A Quote :

Future forecasting is all about testing strategies - it's like a wind tunnel ~ Jamais Cascio

An Example :

Forecasting is a vital business skill that allows organizations to prepare for future scenarios and make informed decisions. In the early 2000s, the fashion retailer Zara used forecasting to revolutionise the industry and change the way fashion companies approach inventory management.

Traditionally, fashion companies would create designs months in advance and produce large quantities of each item to stock their stores. Zara, however, used forecasting to quickly respond to changing trends and consumer demand. The company analyzed sales data from its stores and used it to determine which items were selling well and which were not. Based on this information, they would create new designs and produce small quantities of each item to test in stores. If an item sold well, Zara would quickly produce more and stock it in stores across the world. This allowed the company to react quickly to changes in consumer demand and avoid being left with unsold inventory.

This approach to forecasting allowed Zara to significantly reduce its inventory costs and shorten its lead times, giving it a competitive advantage over other fashion retailers. By using data to make informed decisions about its products, Zara was able to stay ahead of trends and maintain high levels of customer satisfaction. The success of Zara's forecasting strategy has led many other companies to adopt a similar approach, demonstrating the importance of forecasting in today's business environment. By collecting and analysing data, organisations can make informed decisions about future scenarios and be better prepared to respond to changes in consumer demand.

A Definition : The process of predicting future events or trends based on data analysis and statistical models. It is used to inform decision-making and guide planning in various fields, such as business, economics, and weather forecasting.

A Checklist :

  • Collect relevant data and information

  • Analyze trends and patterns

  • Determine potential scenarios and outcomes

  • Identify potential risks and uncertainties

  • Develop a plan based on the forecasted outcomes

Analytical Reasoning:

A Quote :

The function of education is to teach one to think intensively and to think critically. Intelligence plus character - that is the goal of true education ~ Martin Luther King, Jr.

An Example :

Analytical reasoning is a skill that involves breaking down complex problems into smaller components, identifying key patterns and relationships, and using logical thinking to arrive at a solution. In 2003, the New York Times used analytical reasoning to uncover a major scandal involving the American government. At the time, the US government was making claims about the existence of weapons of mass destruction in Iraq, which was a key justification for the US invasion of the country. However, the New York Times began to investigate these claims and found inconsistencies in the evidence being presented by the government.

Using analytical reasoning, the newspaper's investigative journalists analyse various sources of information, including government reports, intelligence briefings, and expert opinions, to identify gaps and contradictions in the evidence. They also conducted interviews with experts and government officials to gain further insights into the situation.

Through this process of analytical reasoning, the New York Times uncovered a major scandal, revealing that the US government had manipulated and exaggerated evidence about weapons of mass destruction in Iraq to justify the invasion. This scandal had major consequences for the US government, including a loss of public trust and a decline in international credibility.

This example demonstrates the importance of analytical reasoning in today's world, particularly in fields such as journalism, law, and politics. By breaking down complex problems and analysing information using logical thinking, individuals and organizations can arrive at accurate conclusions and make informed decisions.

Another example :

This is the story of a financial services company that was struggling to improve its customer satisfaction ratings. Despite investing in various customer service initiatives, the company's ratings remained low and its competitors continued to outperform it. Using analytical reasoning, the company's management team analysed customer feedback data to identify key patterns and trends. They discovered that customers were not satisfied with the speed and accuracy of the company's responses to their inquiries and complaints.

To address this issue, the management team developed a new process for handling customer inquiries and complaints that emphasised speed, accuracy, and personalized responses. They also implemented new training programs for customer service representatives to improve their communication and problem-solving skills. Through this process of analytical reasoning, the company was able to identify the root cause of its customer satisfaction issues and develop an effective solution. As a result, its customer satisfaction ratings improved significantly and it was able to regain its competitive edge in the marketplace.

These examples demonstrate how analytical reasoning can be applied in a business context to solve complex problems and achieve important goals. By analyzing data and identifying patterns, organizations can gain valuable insights into their operations and make informed decisions to drive positive outcomes.

A Definition : The ability to break down complex problems into their component parts, analyze them critically, and develop solutions using logical and systematic approaches. It involves the use of analytical skills such as data analysis, pattern recognition, and deductive reasoning.

A Checklist :

  • Gather and organise data

  • Identify patterns and relationships in data

  • Break down complex problems into smaller components

  • Evaluate the significance of data

  • Draw logical conclusions based on data analysis


A Quote :

The art of delegation is one of the key skills any entrepreneur must master ~ Richard Branson

An Example :

One example of how delegation helped save the day involves a project management team responsible for developing a new software product for a client. The team leader realised that there were too many tasks to handle alone, and that some of the team members had specific skills that could be utilized more effectively. The team leader delegated some of the tasks to other team members based on their areas of expertise, such as programming, testing, and design. By delegating tasks in this way, the team leader was able to maximize the strengths of each team member and ensure that the project was completed on time and within budget.

The team leader also delegated some decision-making authority to team members, which helped to foster a sense of ownership and commitment to the project. By empowering team members to make decisions and take ownership of their work, the team was able to work more efficiently and effectively, and achieve better results.

Through effective delegation, the project management team was able to complete the software project successfully and satisfy the client's requirements. This example highlights the importance of delegation in project management, as it allows for efficient use of resources, fosters teamwork and accountability, and enables individuals to contribute their unique skills and expertise to achieve a common goal.

A Definition : The act of assigning tasks or responsibilities to others within an organization or team. Effective delegation involves identifying the right person for the task, providing clear instructions and guidance, and ensuring that the delegated task is completed to the desired standard.

A Checklist :

  • Assess team members' strengths and weaknesses

  • Assign tasks and responsibilities based on individual strengths

  • Communicate clear expectations and timelines

  • Provide necessary resources and support

  • Monitor progress and provide feedback

Come & Collaborate

Thank you for joining us on this journey through 99 skills at the 21st-century workplace. We believe that the key to success is continuous learning, so we encourage you to keep seeking out new knowledge and skills.

To help you on your path, we are offering a special #DISCovery Session for our readers. This one-on-one coaching session will help you identify your strengths, set career goals, and progress to a personalised plan for success. To book your session, go to at and use the code "99SKILLS" for a special discount.

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