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AI & Content Writing : Knowledge & DISCovery Series

New Year 2023 emerged on to us with a personal word that led us at Team JOI to greet you all, “Have an Inspirational 2023!” That word was the outcome of a three day retreat and review of the Year 2022 and with a vision over 2023 and beyond. The viral spread of Chat GPT as a end of 2022 sensation along with DALL-E had fascinated thinkers, content creators and knowledge influencers with two alphabets that have created an aura and intrigue : AI! One may be forgiven to think that Artificial Intelligence is about computer programmers, machine tools and heavy technology. Would it surprise you to learn that AI is useful for something as common as writing content?

2023 was barely a week old when the counter to Chat GPT broke the internet trends in the form of GPT Zero as a means to recognise text written by AI and give an apparent sigh to language teachers and scholars on the possible demise of homework as we knew it!

Dunno what we are talking about? Possibly hiding under a rock or maybe you are already in the woods and attempting to gain some semblance of this piece through a google search of clearly new phrases in our lexicon. We have you covered. And so let us get back to AI and Content Writing.

Are you a content writer looking to save time and improve the quality of your work? In the past, content writing was a time-consuming process that relied heavily on manual labour. But thanks to the advent of artificial intelligence (AI), content writing has become more efficient and effective. AI is revolutionising the world of content writing. With AI-powered tools, you can create more accurate and engaging content at a fraction of the time. Here are a few ways that you can use AI to improve your content writing.

First, AI can help you generate ideas for your content. AI algorithms can analyse data from multiple sources and recommend topics that are most relevant to your audience. This can help you come up with ideas for your content faster and more effectively.

Second, AI can help you optimise your content. AI-driven tools can analyse the structure and style of your content and suggest ways to make it more effective. For example, AI can recommend changes in the formatting, grammar, and spelling of your content to make it more readable and engaging.

Third, AI can help you personalise your content. AI-driven tools can analyse data about your audience and suggest topics that are most likely to resonate with them. This can help you create content that is more targeted and tailored to your audience's needs.

Finally, AI can help you automate the content writing process. AI-driven tools can generate content based on the data you provide. This can help you create more content in less time and with fewer resources.

Well then what is the brouhaha over the palpitations rising amidst academics and content gurus in the conservative mould? It was not just the concern? On December 4th, 2022 Elon Musk had tweeted, “ChatGPT is scary good. We are not far from dangerously strong AI.” As Abdul Ghani on January 12th, 2022 writes in a Blog on GPT-Zero at we come to know of Edward Tian, a Computer Science student from Princeton University who has developed the GPT Zero App. It claims to use “statistical characteristics” to figure out if the text one receives has been written by AI or by a human? He adds, “The New York City Department of Education blocked access to Chat GPT on its networks over concerns that students were using the AI ​​tool.”

Our team has tested our Chat GPT and found it to be a useful tool that aids learning and creation of content. We feel that alarms being raised sound like the death knell of humanity as apprehended when computers were introduced. We did a test and asked Chat GPT on giving us a content on “concept of thinking and content writing with the availability of AI tools”. Appended below is the response:

The concept of thinking and content writing with the availability of AI tools is that AI can assist in the creation and organisation of written content. AI tools such as natural language generation and machine learning algorithms can be used to generate written content, research and organise information, and even assist with editing and proofreading. However, it's important to note that AI is not capable of true "thinking" in the way that humans are, and the quality and accuracy of the content generated by AI will depend on the quality of the data and algorithms used. It is also notable that AI can assist in repetitive task like data entry, but it's not able to replace the creativity, critical thinking, and human touch that comes with content creation. Created by Chat GPT

Couple of decades ago when at the Services Staff College we were learning on using visual aids to enhance our talk and presentations, the idea imbibed was to aid dissemination of content in a more lucid way. An often experienced trauma of “Death by Power Point” is not a verdict on the need to kill MS-PPT. It requires a need to consolidate thinking and creativity in synergy with human innovation and technical development. Welcome to Chat GPT & GPT Zero! There is space wide enough in the Global Human Knowledge Canvas to grow with evolving trends. AI will be a useful tool for content creation is our verdict!

In closing one would be well advised to watch a conversation at World Economic Forum of Klaus Schwabb with Satya Nadella, CEO, Microsoft. Watch the full video at leisure. In the snippet from 5:00 to 7:30 Satya Nadella quotes an Indian Farmer's interaction in an Indian regional language with a digital public app and able to close his query because of integration of Chat-GPT with the app! AI is a tool and is available for content creation and consumption with far more versatility than available hitherto.

Stay connected with us for more content like this and even Book a #DISCovery Session at

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