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99 Skills of 21st Century Market Place : Week 30

Updated: Dec 19, 2023

Week 30 of the 99 Skills of the 21st Century Marketplace is Here! This week we focus on three critical Computer Skills: AI Usage Skill, Configuration Management & Web Designing. These are fundamental for developing and maintaining modern, efficient, and user-centric digital products and services.. Let us delve into strategies, techniques, and exercises to develop and enhance these Computer skills. These qualities are essential for individuals, for creating, maintaining, and optimizing robust and user-friendly digital platforms and systems. Join us as we explore these vital computer skills and share your thoughts on the 99 Skills because the 100th is You!


88. AI Usage Skill


A Quote:

Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.” - Ginni Rometty

A Definition: AI usage skill refers to the ability to effectively employ artificial intelligence (AI) technologies, tools, and systems to perform tasks, solve problems, make decisions, and automate processes across various domains. It involves understanding AI concepts, utilizing AI algorithms, programming languages, and platforms, as well as interpreting and leveraging AI-generated insights to achieve specific goals efficiently.


An Example:

Google, a renowned multinational technology company, integrates AI extensively across its suite of products and services, aiming to elevate user experiences and spearhead innovation.Google's utilization of AI spans various facets of its operations.


Google Search benefits from AI algorithms that continuously evolve to refine search accuracy, delivering more pertinent and precise information to users. This approach enhances user satisfaction and aids in the discovery of relevant content. Google Assistant, a flagship AI-powered virtual assistant, employs sophisticated natural language processing and machine learning technologies. These enable seamless user interactions and personalized assistance across a diverse array of devices, streamlining tasks and catering to individual preferences.


Google Photos harnesses the capabilities of AI for image recognition, categorization, and tailored suggestions. Users benefit from an intuitive interface that assists in efficient photo management and editing, enhancing the overall user experience. Additionally, Google Translate leverages AI to facilitate language translation. The integration of AI continually refines translation accuracy, fostering effective communication across diverse linguistic landscapes.YouTube Recommendations incorporate AI-driven algorithms to curate personalized video suggestions.By analyzing user behavior and preferences, these recommendations enhance user engagement and satisfaction on the platform.


Gmail employs AI algorithms for smart email categorization, suggesting replies, and filtering spam. This functionality significantly streamlines email management, boosting user productivity.Google Maps utilizes AI to predict real-time traffic information and offer route suggestions. This aids users in efficient navigation, providing convenience and reliability in travel.Google Cloud Platform (GCP) provides an array of AI tools and services that empower developers to create AI-powered applications efficiently. This fosters innovation and facilitates the integration of AI in various technological solutions. These innovations showcase Google's commitment to pushing the boundaries of AI.


Google's widespread integration of AI has led to significant enhancements in user experiences, productivity, and business growth. By leveraging AI technologies across its ecosystem, Google has revolutionized user interactions and streamlined processes. However, persistent challenges in maintaining user privacy, ensuring ethical AI usage, and mitigating biases within algorithms necessitate ongoing attention and refinement.


The proactive incorporation of AI in Google's products and services underscores its commitment to innovation and user-centric solutions. Moving forward, Google continues to navigate the evolving landscape of AI, striving to balance technological advancement with ethical considerations, fostering a future where AI augments human experiences positively.


A Checklist:

  1. Understanding of AI concepts and terminology.

  2. Ability to identify suitable AI applications for specific problems or tasks.

  3. Proficiency in using AI tools, frameworks, or programming languages like Python, TensorFlow, or PyTorch.

  4. Knowledge of data preprocessing, feature engineering, and data modeling techniques.

  5. Capability to evaluate and select appropriate machine learning algorithms for different scenarios.

  6. Familiarity with training, validating, and optimizing AI models.

  7. Skills in interpreting and communicating AI model results and insights effectively.

  8. Awareness of ethical considerations and potential biases in AI systems.

  9. Continuous learning and staying updated with the latest advancements in AI technologies.

  10. Capacity to collaborate with cross-functional teams and integrate AI solutions into existing systems or processes.

89. Configuration Management


A Quote:

“ The smaller the function, the greater the management.”-C Northcote Parkinson

A Definition: Configuration management is the practice of systematically managing and controlling changes to software, hardware, or any system's components throughout their lifecycle. It involves processes, tools, and methodologies to ensure consistency, traceability, and the ability to revert to earlier versions when needed, thereby maintaining the system's integrity and reliability.


An Example:

Netflix is a global streaming service offering a wide range of movies, TV shows, and original content. It operates in numerous countries and serves millions of users daily. The company's success heavily relies on its robust IT infrastructure and effective configuration management practices.


Netflix employs automated configuration management tools such as Puppet, Ansible, and internally developed solutions to streamline the management of its expansive IT infrastructure. These tools automate configuration processes across servers and services, ensuring efficiency and reducing manual errors. Continuous deployment and updates are facilitated through version control systems and automated deployment tools, enabling Netflix to seamlessly introduce new features without service disruptions. Scalability and flexibility in managing configurations are pivotal, especially as Netflix's user base expands. Dynamic scaling strategies are implemented, allowing the company to adapt swiftly to evolving demands.


Netflix's robust configuration management practices have yielded several positive outcomes. Firstly, there's an evident enhancement in system reliability and stability owing to automated configuration management, significantly reducing errors and inconsistencies. The ability to rapidly deploy updates and new features has allowed Netflix to stay competitive and maintain a leading-edge service, thus elevating the user experience. Moreover, configuration management has enabled seamless scalability and resilience in the company's infrastructure, ensuring uninterrupted service delivery despite surging user demands. Additionally, stringent security configurations and compliance checks have strengthened Netflix's security posture, safeguarding user data and maintaining regulatory adherence.


However, managing configurations at such a large scale presents complex challenges. The complexity and scale of operations demand constant monitoring and adjustments, posing coordination challenges across the infrastructure. Moreover, the risk of configuration drift persists due to numerous changes and updates. Configuration drift occurs when actual configurations deviate from their intended state, necessitating vigilant monitoring and remediation efforts to maintain system integrity and consistency. These challenges require ongoing attention and fine-tuning of Netflix's configuration management strategies.


Netflix's effective configuration management practices have played a pivotal role in maintaining a reliable and scalable IT infrastructure. The automation, consistency, and emphasis on security and compliance have contributed significantly to its success in delivering uninterrupted, high-quality streaming services to millions of users worldwide. Nonetheless, the company continues to refine and evolve its configuration management strategies to address the challenges posed by its dynamic and expansive IT environment.


A Checklist:

  1. Ensure all changes are documented thoroughly and comprehensively.

  2. Regularly update and maintain an inventory of all hardware and software components.

  3. Implement version control to track changes made to configurations over time.

  4. Establish and enforce access controls to prevent unauthorized modifications.

  5. Perform regular backups of configuration files and critical data.

  6. Conduct periodic audits to validate configurations against established standards.

  7. Implement change management processes to review and approve modifications.

  8. Ensure configurations are consistent across different environments (development, testing, production).

  9. Automate configuration processes where possible to minimize human error.

  10. Monitor and analyze configuration changes for potential impact and risks.

90. Web Designing


A Quote:

“ The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” - Charles Eames

A Definition: Web designing refers to the process of creating and arranging elements such as layout, graphics, and content on a website. It involves utilizing various tools and technologies to craft visually appealing, user-friendly, and functional web pages that cater to the needs of the audience and effectively convey information or services offered by individuals, businesses, or organizations on the internet.


An Example:

For example, XYZ Corporation is a multinational company specializing in consumer electronics which underwent a comprehensive web design overhaul to enhance its online presence and user experience. Recognizing the critical role of a user-friendly website, the company aimed to revamp its online platform for increased engagement and improved accessibility across devices.


The revamped website at XYZ Corporation yielded substantial positive outcomes across various fronts. By implementing intuitive navigation, responsive design, and visually engaging interfaces, the user experience saw a remarkable enhancement, leading to heightened satisfaction and increased engagement metrics. Moreover, the streamlined user flows and emphasized calls-to-action significantly boosted conversion rates, positively impacting both sales figures and customer acquisition for the company. Additionally, the incorporation of modern and aesthetically pleasing design elements played a pivotal role in elevating the brand's image, fostering a sense of trust and credibility among visitors, thereby strengthening the overall brand perception. These collective improvements underscored the success of the redesign efforts, contributing to a more user-centric and conversion-driven online platform for XYZ Corporation.


XYZ Corporation's web redesign faced hurdles in cross-team collaboration, impeding the alignment of visions and priorities among design, development, and marketing teams. Moreover, migrating existing content to the new design demanded meticulous planning to ensure a disruption-free transition. Overcoming these challenges required focused coordination and strategic execution, highlighting the significance of cohesive teamwork in executing large-scale web design transformations.


The redesigned website significantly improved XYZ Corporation's online presence, positively impacting user engagement and conversion metrics. The company continues to monitor user feedback and data analytics to iterate and refine the website further, ensuring its continual evolution to meet changing user needs and technological advancements.


A Checklist:

  1. Ensure responsive design across all devices for optimal user experience.

  2. Implement intuitive navigation for easy browsing and exploration.

  3. Use high-quality, optimized images and graphics for visual appeal.

  4. Ensure fast loading times by optimizing code and file sizes.

  5. Prioritize accessibility features for inclusivity and wider audience reach.

  6. Test across multiple browsers to guarantee compatibility and consistency.

  7. Optimize SEO elements like meta tags, keywords, and site structure.

  8. Implement clear and concise calls-to-action for user engagement.

  9. Regularly update and maintain content to keep information current.

  10. Conduct usability testing to gather feedback and improve user experience.

Come & Collaborate

Thank you for joining us on this journey through 99 skills at the 21st-century workplace. We believe that the key to success is continuous learning, so we encourage you to keep seeking out new knowledge and skills.

To help you on your path, we are offering a special #DISCovery Session for our readers. This one-on-one coaching session will help you identify your strengths, set career goals, and progress to a personalized plan for success. To book your session, go to a https://go.johnsonodakkal.com/DISCover and use the code "99SKILLS" for a special discount.








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