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99 Skills of 21st Century Market Place : Week 31

Updated: Dec 19, 2023

Week  31 of the 99 Skills of the 21st Century Marketplace is Here! This week we focus on three critical Articulation Skills: Precision, Presentation & Conviction. These are fundamental for successful leadership and influencing others.. Let us delve into strategies, techniques, and exercises to develop and enhance these Articulation skills. Precision ensures clarity in communication, minimizing misunderstandings; presentation skills captivate and engage audiences, while conviction instills trust and belief in the message being conveyed. Combined, they empower individuals to convey their thoughts persuasively and effectively in various contexts, fostering successful interactions and impactful communication.Join us as we explore these vital articulation skills and share your thoughts on the 99 Skills because the 100th is You!



91. Precision


A Quote:

Precision is more important than speed - David Sikhosana

A Definition: Precision as a skill refers to the ability to perform tasks accurately, paying close attention to detail and achieving results with exactness and consistency. It involves careful and meticulous execution to produce high-quality outcomes without errors or unnecessary deviations.


An Example:

Rolex, a renowned luxury watch manufacturer, has built a global reputation for producing high-precision timepieces. Their commitment to precision has been a cornerstone of their success for over a century.


Rolex, a preeminent luxury watch brand, exemplifies an unwavering commitment to precision in various facets of its operations. Their pursuit of precision begins with the meticulous selection of high-quality materials and alloys, ensuring not only durability but also impeccable timekeeping accuracy. Through comprehensive in-house manufacturing, Rolex maintains meticulous control over the entire watchmaking process, guaranteeing that each component, from gears to balance wheels, meets stringent micrometer-level tolerances. Complementing this precision is their rigorous quality control regimen, employing advanced technology and skilled artisans to conduct thorough tests and inspections. Furthermore, Rolex's dedication to innovation and ongoing research continually propels the brand forward, introducing cutting-edge technologies like Paraflex shock absorbers to enhance watch accuracy. This unwavering commitment to precision has solidified Rolex's reputation as an epitome of fine craftsmanship and excellence within the watchmaking industry.


Rolex's unwavering commitment to precision craftsmanship has profoundly impacted its business.Their precision-focused approach elevated Rolex as the pinnacle of luxury, quality, and reliability in the watch industry, garnering unparalleled trust and admiration from consumers. This dedication enabled Rolex to maintain market dominance amidst tough competition, ensuring sustained leadership. Globally, their precise and reliable watches fostered a loyal customer base, driving consistent demand and growth even during economic challenges. Furthermore, Rolex's watches appreciate in value over time due to their precision engineering, reinforcing their brand value and appeal to consumers and collectors alike.


In conclusion, Rolex's success is a testament to how precision skills, applied across all facets of watchmaking, have contributed to their brand's legendary status and continued growth in the luxury watch industry.


A Checklist:

  1. Attention to detail in all tasks.

  2. Consistent accuracy in execution.

  3. Emphasis on exactness and correctness.

  4. Avoidance of errors or deviations.

  5. Careful and thorough work approach.

  6. Commitment to high-quality outcomes.

  7. Accurate execution of tasks.

  8. Close attention to specifics.

  9. Achievement of exact and precise results.

  10. Demonstration of meticulousness and consistency.

92. Presentation


A Quote:

Without a good presentation, you are just another person with data and an opinion.”- Pierre Goetz

A Definition: Presentation as a skill encompasses the ability to effectively communicate information, ideas, or messages to an audience, utilizing various techniques such as verbal communication, visual aids, body language, and organization to engage, inform, and persuade.


An Example:

Airbnb, founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, started as a way to solve a problem: accommodating attendees of a sold-out conference in San Francisco. They transformed their living space into a bed-and-breakfast-style lodging to offer guests a place to stay. Recognizing the potential, they established Airbnb, an online marketplace for lodging, primarily homestays for vacation rentals, and tourism experiences.


In its early stages, Airbnb faced investor skepticism. The founders leveraged their presentation skills to craft compelling pitch decks emphasizing the community-driven nature of their platform and the shared economy concept.Capitalizing on Joe Gebbia's design expertise, they integrated visually appealing elements into presentations. Utilizing high-quality visuals and storytelling, they conveyed a vision centered on personalized travel experiences.


Airbnb prioritized clear and persuasive communication when engaging potential hosts and users. Their messages catered to property owners seeking additional income and travellers in search of authentic and affordable accommodations.Adapting for global expansion, the founders refined their presentation skills. They tailored pitches to diverse cultures, adjusting communication styles and emphasizing local relevance to attract hosts and guests worldwide.


Airbnb's impactful presentations secured funding from prominent investors, facilitating substantial capital accumulation. This enabled platform growth, technological advancements, and global user base expansion. Effective presentations positioned Airbnb as a disruptive player in travel and accommodation, fueling its rapid market penetration. The compelling narrative resonated with investors and users alike, propelling Airbnb into a household name known for distinctive travel experiences, leading to widespread adoption and remarkable success.


A Checklist:

  1. Ensure a clear, coherent message.

  2. Capture audience interest effectively.

  3. Display assurance and credibility.

  4. Thoroughly rehearse and anticipate.

  5. Be flexible and responsive.

  6. Use impactful visuals judiciously.

  7. Respect time constraints.

  8. Establish audience rapport.

  9. Organize content logically.

  10. Embrace continuous improvement.


93. Conviction


A Quote:

Have the courage to confront your conviction to realize if you are on [your] pupose, or just pretending to be.- T.F. Hodge

A Definition: Conviction as a skill embodies the ability to communicate with unwavering confidence, sincerity, and firm belief in one's ideas, values, or actions. It involves expressing oneself persuasively, demonstrating strong belief, and inspiring others through resolute and genuine conviction.


An Example:

Elon Musk, the CEO of SpaceX, exemplifies strong conviction in his vision for space exploration. When Musk founded SpaceX in 2002, the private space industry was largely non-existent. Many experts doubted the feasibility of a private company successfully launching rockets into space, especially with the cost constraints involved.


However, Musk had an unwavering belief in his vision to reduce the cost of space travel and make it possible for humans to colonize Mars. Despite facing numerous setbacks, failures, and skepticism from the industry, Musk persevered with his conviction. Elon Musk's unyielding conviction propelled SpaceX's remarkable success. He set ambitious goals, envisioning reusable rockets like the Falcon 9 to slash space travel costs. Despite challenges, Musk's unwavering belief inspired the team to learn from setbacks and iterate tirelessly.


His charismatic leadership attracted talent and investors who shared his vision, fueling SpaceX's growth and securing vital funding. By executing missions at significantly lower costs, SpaceX disrupted the aerospace industry, forcing competitors to innovate. Musk's conviction reshaped space exploration, fostering a new era of innovation and cost-efficiency. Ultimately, his steadfast belief was pivotal in driving SpaceX's triumph and revolutionizing space travel.


In summary, Musk's conviction in SpaceX's mission has been instrumental in overcoming obstacles, attracting resources, and pushing the boundaries of what was deemed possible in the space industry. This example highlights how conviction, when combined with determination and strategic vision, can lead companies to achieve groundbreaking success.


A Checklist:

  1. Clear and assertive articulation of ideas.

  2. Demonstrating unwavering belief in your perspectives.

  3. Communicating with genuine passion and enthusiasm.

  4. Backing opinions with strong reasoning and evidence.

  5. Displaying confidence and certainty in your demeanor.

  6. Resisting doubt and staying committed to your stance.

  7. Inspiring others through your unwavering conviction.

  8. Remaining open to discussion but firm in your beliefs.

  9. Reflecting consistency in actions aligned with beliefs.

  10. Engaging others through sincere and compelling communication.


Come & Collaborate

Thank you for joining us on this journey through 99 skills at the 21st-century workplace. We believe that the key to success is continuous learning, so we encourage you to keep seeking out new knowledge and skills.

To help you on your path, we are offering a special #DISCovery Session for our readers. This one-on-one coaching session will help you identify your strengths, set career goals, and progress to a personalized plan for success. To book your session, go to a https://go.johnsonodakkal.com/DISCover and use the code "99SKILLS" for a special discount.







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